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Marketing Principles and Strategy PDF




by Henry Assael : Marketing Principles and Strategy

ISBN : #0030974844 | Date : 1993-12

Description :

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Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series) PDF




: Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

ISBN : #0805855203 | Date : 2005-07-28

Description :

PDF-050a3 | Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and tho… Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)


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Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series) by

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by Cor Molenaar : Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity

ISBN : #147246656X | Date : 2015-06-17

Description :

PDF-365fb | Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys dif… Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity


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Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy) PDF




by P. Naude : Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy)

ISBN : #0080433588 | Date : 1998-09-01

Description :

PDF-79166 | This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current “fashionable” interest in relationship marketing. The first part of this book presents ideas on our current understanding of networks, relationships, and interaction. The second part contain… Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy)


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Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book PDF




by BusinessNews Publishing : Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-559ac | The must-read summary of Andy Sernovitz’s book: “Word of Mouth Marketing: How Smart Companies Get People Talking”.This complete summary of the ideas from Andy Sernovitz’s book “Word of Mouth Marketing” shows how this type of marketing isn’t really about the marketers, or even marketing itself. It’s all about creating happy customers and making them your best advertisers. In his book, the author ex… Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book


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[Pub.55Xyi] Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book PDF | by BusinessNews Publishing


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Customer Sense: How the 5 Senses Influence Buying Behavior PDF




by Aradhna Krishna : Customer Sense: How the 5 Senses Influence Buying Behavior

ISBN : #023034173X | Date : 2013-03-13

Description :

PDF-8ae51 | An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer’s senses…. Customer Sense: How the 5 Senses Influence Buying Behavior


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Consumer Behavior & Marketing Strategy 8th EDITION PDF




: Consumer Behavior & Marketing Strategy 8th EDITION

ISBN : # | Date : 2007

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: Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition)

ISBN : #3835007025 | Date : 2007-02-22

Description :

PDF-ca7e2 | Namhafte Handelsexperten thematisieren zentrale Aspekte des Konsumentenverhaltens als Basis einer marktorientierten Unternehmensführung. Die strategische Planung im Handel wird ebenso angesprochen wie die operativen Instrumente des Handelsmarketings, neue Organisations- und Kooperationsformen und der Einsatz innovativer Technologien…. Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition)


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CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects PDF




by A. Perna : CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects

ISBN : #1137335653 | Date : 2014-03-28

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PDF-d0f85 | CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems…. CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects


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CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects by by A. Perna

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Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book PDF




by BusinessNews Publishing : Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-6e870 | The must-read summary of Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book: “Sales Growth: Five Proven Strategies from the World’s Sales Leaders”.This complete summary of the ideas from Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book “Sales Growth” highlights that today’s market place clearly requires companies to be very good at selling. In their book, the authors explai… Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book


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Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book by by BusinessNews Publishing

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by Peter Mount : International Marketing Strategy: Study Guides

ISBN : #1860501648 | Date : 1999-02

Description :

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HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)

ISBN : #1633694518 | Date : 2011-03-08

Description :

PDF-214d2 | Most company’s change initiatives fail. Yours don’t have to.If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.HBR’s 10 Must Reads on Change Management will inspire you to:Lea… HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)


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by Dr Alexandra Kenyon : International Marketing Strategy

ISBN : #1473723701 | Date : 2016-02-28

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PDF-49cff | International-Marketing-Strategy… International Marketing Strategy


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by Craig Casselberry : Straight Up: The Business of Winning Politics: Communication strategies for innovative companies

ISBN : #0595495990 | Date : 2008-11-10

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PDF-9b0e3 | The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company’s business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to… Straight Up: The Business of Winning Politics: Communication strategies for innovative companies


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151 Quick Ideas to Increase Sales PDF




by Linda Sparks : 151 Quick Ideas to Increase Sales

ISBN : #1564149153 | Date : 2006-09-15

Description :

PDF-2bb25 | This book presents 151 quick and easy ways to meet the challenges in our daily lives. Each idea comes from a real world experience; each is based on the work of people experimenting, examining, exploring and discovering unique solutions to the time problems all of us face every day. These ideas work! They have been tried and tested by others and found successful. Now they are available to you. Whi… 151 Quick Ideas to Increase Sales


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[Pub.01tVo] 151 Quick Ideas to Increase Sales PDF | by Linda Sparks


151 Quick Ideas to Increase Sales by by Linda Sparks

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